Salesforce Expands Einstein AI for Hybrid Work Experience
Salesforce named Iman Muhammad as its first Indonesia country leader and opened a Jakarta office in July 2024. The expansion supports rising demand for hybrid work experience tools powered by Einstein AI and Slack GPT.
Salesforce is rolling out deeper integrations of its Einstein AI with Service Cloud and Slack to support employee experience in hybrid workplaces. The initiative aims to address challenges in maintaining engagement, accountability, and organizational culture in distributed environments.
Key tools include Einstein GPT, which generates context-specific responses based on case histories, and Slack GPT, which summarizes discussions and provides writing assistance. These functions are designed to improve internal support services, reduce burnout, and improve service delivery efficiency – benefits already observed in customer-facing environments.
These tools also support core HR functions by automating repetitive tasks, streamlining workflows, and improving access to information. The enhancements are part of Salesforce’s broader strategy to elevate employee experience as a foundational aspect of enterprise performance.
These developments will be among the topics explored at HR Tech Asia 2025 – strategically co-located as part of AI Week Asia 2025 – where hybrid work optimization and digital transformation will be central themes.
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